Come Out and Play.
Singapore Sports Council needed a monthly newsletter to inform their singaporesports.sg subscribers of the local sports news and happenings, as well as upcoming events, sports and health tips, and generally promote sports participation in Singapore. The challenge was to create a dynamic template that would retain the visual identity of the “Let’s Play” brand, yet at the same time be easily customizable to different seasonal themes. We continue to design monthly issues of The Play Times, as well as new feature themes.